---
title: Momentum 6 case study · simbolik
description: "Brand work across Momentum 6's portfolio of early-stage crypto startups: 20+ startups branded, 5 as full identity systems with guidelines."
project: Momentum 6
statement: Guidelines keep a brand looking like itself after the designer moves on. Written for AI, they do the same job.
meta:
  - Project · 03
  - Momentum 6
  - Design & Brand Systems
stats:
  - value: 20+
    label: Startups branded
    count: true
  - value: "5"
    label: Full identity systems, guidelines included
image:
  src: images/work/simbolik-project-full-preview-momentum-6.webp
  alt: The Momentum 6 logo beside a spiral of white dots on black.
gallery:
  - src: images/work/m6-gallery-image-1.webp
    alt: "Pages from the AVEM brand book: the cover, social banners, the emblem, the logo on backgrounds, avatars, misuse, colors and type."
  - src: images/work/m6-gallery-image-2.webp
    alt: "Pages from The Crypto Illuminati brand guide: the logo, the emblem, colors, type, icons and social media."
  - src: images/work/m6-gallery-image-3.webp
    alt: "Pages from Momentum 6's brand evolution concept: the M6 logo, the Switzer typeface, colors, imagery and icons."
next:
  href: project-jgi.html
service: service-design
cta:
  title: More brands than designers?
  lede: I write each brand's rules down so your team and your AI tools can make the next asset without me. Bring the one that's drifting.
  drawing: brands
---

# Momentum 6. 20+ brands, 5 full systems.

Momentum 6's portfolio of early-stage crypto startups needed brands, all of them. I branded more than 20, and built 5 as full identity systems with guidelines.

## A portfolio, *branded.*

### The job

- 20+ early-stage startups, each needing a brand of its own, and the social and digital assets to go with it

### The fix

- An identity for each of them
- 5 built out as full identity systems, with brand guides like the ones below
- Branding, social and digital assets across the whole portfolio

## The brands.

Three of the brand guides, Momentum 6's own among them.