A quote to sign
A vendor, an agency or a hire, and a number that feels high, or suspiciously low.
Decide before it gets expensive.
A senior verdict, in writing, on the decision that sets the next 3 months on fire if you get it wrong.
The quote is on the table. Is it any good?
A build on autopilot
It has a budget and a start date. Nobody has asked whether it should be built at all.
A split room
Everyone on the team wants a different vendor, and each of them can argue for theirs.
Pick what you need.
Six ways in, on brand, product, AI or infrastructure.
48 hours. One decision, one written verdict. Send the plan, the product, or the quote you're about to sign.
The judgment is public.
Read how it's formed before you pay for it.
How it runs.
Days, not months, from your question to my verdict.
Send
You send me the decision, on a call or in writing: the question, the context, and what happens if you get it wrong. Before I start, you know the price and the day the verdict lands.
- A short call or an email, your pick
- The plan, the product or the quote
- When you have to decide by
Dig
I dig into the code, the files, the numbers and the vendors themselves, not their pitch decks.
- The code, the files and the numbers
- The vendors, and what they left out
- Design, AI and infrastructure in one pass
Verdict
You get the verdict in writing: where the risk is, what to do first, and the reasoning, so the advice survives the meeting.
- A second opinion in 48 hours
- A deep read in about a week
- Written to forward to your cofounder
Next
If a build makes sense, you get a scoped next step, for me, your team or whoever you choose. If it doesn't, you get the no, with the reasons.
- A scoped next step, if one is worth taking
- No lock-in
- Or keep me as your advisor, monthly
Asked before buying judgment.
How fast is it?
Between 48 hours (a second opinion) and about a week (a launch check or a deep read). If it needs a quarter, it's a build, not advice.
What can you give a verdict on?
Brand, product, design systems, AI and infrastructure: the plan, the build, the quote or the vendor. One person reads all of it, so you don't get 3 opinions that disagree.
Isn't advisory just a sales funnel for the build?
Sometimes the verdict is "don't build this," and that's the version worth paying for. The verdict is yours to take to any builder, including none.
The other two.
Most problems touch more than one, and the services run side by side.
- See what's included
Design & Brand Systems
Identity, product UI and design systems, with your taste written down so your team and your AI tools can follow it.
- Brand and Identity system
- Product UI and websites
- Motion and interaction
- Design system
- Print and graphics
- Figma to code
- See what's included
AI Systems
An AI-ready system: your design system, with the rules, scripts and checks that keep your AI tools on-brand. Plus the automation around it, and private AI when your data can't leave the building.
- AI-ready system
- Automation
- Integrations and assistants
- Private AI infrastructure
- Cloud or local
- DesignJin Agent
Send the decision you're staring at.
The build you're not sure about, or the quote that feels high. Send the real thing, numbers included.
I'm Simon Martin, and I read every message myself. Replies usually come within a day.