A date on the calendar
A raise, a launch or a big customer is coming, and the site and the deck still look like a side project.
A look that's yours, on every page.
An identity and design system only you have, written down so your team and your AI tools make work that still looks like you.
The product works. It doesn't look like it yet.
A look anyone could have
Templates and AI tools make something fine. Fine looks like every other startup using the same ones.
Taste in one head
Only one person knows what good looks like, so every new page, post and deck drifts a little further from the last.
Pick what you need.
Nobody needs all of it.
Any one of these can be the whole job.
A mark, type and color that belong only to you, and the rules that keep them intact after handoff.
Judge the work first.
Two cases, with their numbers. More of the range is on the Work page.
- Book a call (opens in a new tab)
Have a problem like these?
Show me the problem on a 20-minute call.
How it runs.
You see the look and the system as they grow, never at a big reveal.
Call
We have a short call and you show me what you have, what it's for, and the date that matters.
- 20 minutes, no deck needed
- Bring the brand you have, however messy
- Your date sets the plan
Proposal
I send you a one-page proposal, so before anything starts you know which parts you're getting, what they cost, and when they land.
- Scope, price and timeline on one page
- What isn't included, written down
- Priced by your size and how complex it is
Look
I design a look that belongs only to you, or pin down what already makes your brand yours.
- Mark, type and color first
- You see it as it grows
- Nothing borrowed from a template
System
The look becomes a system of design tokens, components and templates, written down so your team and your AI tools can follow it.
- Design tokens and components
- Usage rules people and AI tools can read
- A first shippable build, usually in 2-6 weeks
Handoff
At the handoff you get the Figma library, the code and the docs, and nothing depends on me staying.
- Owner access from day one
- Figma library, code and docs
- Keep me monthly, or own it outright
Asked before hiring a designer.
Only new brands, or existing ones too?
Both. With an existing brand, I keep what people already recognize, fix what makes it look cheap, and write down the rules so it stops drifting.
How fast?
A first shippable build usually takes 2-6 weeks, depending on how much there is. I design with AI too, inside the same kind of system I'd build for you, and there's nobody to coordinate but me. If you have a date, tell me on the call and the plan starts from it.
What do I actually receive?
Figma files, exports, usage rules and front-end-ready specs. For a full system: design tokens, a component library, and docs your team or your AI tools build from directly.
Can our AI tools use this?
They can read it, because it ships as design tokens and rules a machine understands. Making them follow it closely, with checks before anyone reviews the work, is the AI-ready system, which is part of AI Systems.
Do we need the whole system, or just a logo?
If you're pre-product and raising, an identity and a one-page brand guide are enough. If your team ships pages every week, a logo alone will cost you more in drift than the system costs to build.
The other two.
Most problems touch more than one, and the services run side by side.
- See what's included
AI Systems
An AI-ready system: your design system, with the rules, scripts and checks that keep your AI tools on-brand. Plus the automation around it, and private AI when your data can't leave the building.
- AI-ready system
- Automation
- Integrations and assistants
- Private AI infrastructure
- Cloud or local
- DesignJin Agent
- See what's included
Advisory
A written verdict on the plan, the quote or the build, before you spend money on it.
- Second opinion
- Output teardown
- Hire or build
- Launch check
- Deep read
- Ongoing advisor
Bring the brand you actually have.
The Canva exports and the Figma file 3 people have edited are a fine place to start.
I'm Simon Martin, and I read every message myself. Replies usually come within a day.