Generic by default
Your team uses the same models as everyone else, so the output could belong to anyone.
Your AI output looks like everyone else's.
I turn your brand into clear rules for your AI tools, and check everything they make. The work is on-brand before your team sees it, so nobody spends the week fixing it.
Worked with
AI made your team faster. Nobody taught it your taste.
Fixed by hand
AI gets the work about 70% of the way. Someone senior spends hours every week on the rest, so the time AI saved goes into fixing its work.
A deadline that won't move
The product is ready, but the site and the deck aren't. And the raise, the launch or the big customer is already on the calendar.
One system. Every AI tool follows it.
Sized to your company and your budget. A first build usually ships in 2-6 weeks.
I design a look only you have, or pin down the one you've got, so people recognize your work before they read a word.
Your design system, plus the rules, templates and examples, written so a machine can read them.
Scripts catch what's off-brand and review agents fix it, so your team only sees finished work.
Clear rules mean fewer retries, and a cheaper model can do the job.
Same brief, same model, different result.
Two AI agents got the same one-paragraph brief. Only one also had this site's rules and design system. Drag the line to compare.
The work, with the numbers.
Each case shows the problem, the fix and the result.
Three ways to work together.
Take only what you need. Each service page shows how the work runs.
- See what's included
Design & Brand Systems
Identity, product UI and design systems, with your taste written down so your team and your AI tools can follow it.
- Brand and Identity system
- Product UI and websites
- Motion and interaction
- Design system
- Print and graphics
- Figma to code
- See what's included
AI Systems
An AI-ready system: your design system, with the rules, scripts and checks that keep your AI tools on-brand. Plus the automation around it, and private AI when your data can't leave the building.
- AI-ready system
- Automation
- Integrations and assistants
- Private AI infrastructure
- Cloud or local
- DesignJin Agent
- See what's included
Advisory
A written verdict on the plan, the quote or the build, before you spend money on it.
- Second opinion
- Output teardown
- Hire or build
- Launch check
- Deep read
- Ongoing advisor
Not sure which one?
Tell me the problem. I'll tell you which one fits, or that none of them does.
Dear founder
“We use AI for most of it, but it always needs work.” If that sounds like your team, this letter is for you.
For 16 years I've judged whether design is any good, in brands, interfaces and print. I've also built the machines underneath, from servers to local models and agents.
So one person decides what good looks like for you, builds it into a system your AI tools follow, and checks their work against it.
At AMPECO, that turned one designer's queue into on-brand work the whole team makes itself. This site was built the same way, by an AI agent working inside my rules.
Book a call and bring one thing your AI made that someone had to fix. In 20 minutes you'll know whether I can help, or who can.
Yours,
Simon
P.S. If it's purely a backend problem, you need an AI developer, not me. I'll tell you that on the call.
Before you book.
Why not just hire an AI developer?
If nobody outside the company sees the output, do. Hire me when customers see it, because then the question is whether it's any good, and that takes a designer's judgment.
We already use Claude and ChatGPT. What are we paying you for?
The system around them. Your team has the same models I do. The difference is a system that knows your brand and components, scripts for the routine steps, and checks that catch whatever drifts.
Why not hire someone in-house?
For a full-time need, you probably should. Finding one senior person who covers design, tech and AI is the hard part. With me you can start with one project, and you keep everything when it ends.
Can one person really do all three?
At this scale, yes, and the alternative costs you coordination: 3 people and the meetings between them. You're reading a site built that way.
Can we start with something small?
Yes. Advisory is the smallest way in: a second opinion in 48 hours, or a deep read in about a week. If more is worth doing, you'll know what and why before you pay for it.
You're one person. What happens if you disappear?
Everything ships with docs, a runbook and owner access from day one. If you want me gone after the handoff, the handoff is designed for that.
What hours do you work?
I cover the whole EU working day, and US East mornings into early afternoon. Most of the work runs in writing, so nobody waits on a meeting.
How much?
It depends on your size and how complex the problem is. After the call you get a one-page proposal with the price, agreed before anything starts. Any service can also run monthly.
Show me what your
AI made this week.
20 minutes, no deck needed. You get the price in writing before any work starts.
- Looks like you
- No senior clean-up
- A first build usually in 2-6 weeks
Designer? The design system is free